Kink pdf checklist full#
Kink pdf checklist download#

It's even more important than the subject line, offer, email content, or time of day. Our Global Messaging Engagement Report found that the sender is the most influential factor when recipients decide to open an email. You’ll be surprised how a friendly sender name will significantly impact your open rates. Select the right sender Choose the right From Sender option. Avoid spammy elements: Your subject line needs to steer clear of overdoing things like ALL CAPS or excessive exclamation marks.Ĭheck out Email Subject Lines: Best Practices, Tips and Examples to see real-life examples of great subject lines that hit the mark.Experiment: Your target audience is unique, so test new ideas from time to time to learn if something new resonates.

Kink pdf checklist full#

Add urgency: Your recipients have a full inbox, so give them a reason to open your email.

Keep it short: Your subject line will perform best with 3 words or less.

Here are a few best practices to keep in mind when crafting the perfect email marketing subject line : Then, look for typos and make sure you haven't used the same subject line recently-you want to avoid poor subject lines that lead to crummy open rates since nobody wants that. And even though you're not supposed to judge a book by its cover, we all do it-we even judge an email by its subject line.ĭouble-check your subject line to ensure it conveys your email smartly and concisely. Check your subject line Your subject line is arguably the most important element of your email campaign.

Spam reports: How many people saw an email as spammy.Ģ.

Unsubscribes: How many people didn't like an email.

Sales: How much revenue an email campaign drives.

Clicks: How many people take action and click a link within your email.

Opens: How many people see, open, and potentially read an email.

Once you decide on a goal, determine the metrics you'll use to track success.

Whatever the goals are, decide on them before you create and send an email. For example, your newsletter will have a different email marketing strategy than your product announcements, and your win-back campaigns should have different goals than your welcome emails.

Define your goal Every email should have a purpose and a goal. Plus, beyond quality assurance, these best practices will help you juice every email for all it's worth.

And by following this checklist item by item for every campaign, you’ll avoid any costly (and embarrassing) mistakes. Below, we get into the nitty-gritty of each checklist item to ensure you get your email campaign perfect (every time).Ģ2-step checklist before sending emails Sticking with a routine will ensure nothing slips through the cracks. Not sure what everything means? Don't worry-we got you covered.

Kink pdf checklist download#

Want to keep this for quick reference or stick it on your fridge (because everyone has to visit the fridge before pressing 'send')? Download the Ultimate Email Marketing Checklist PDF. Here's a quick glance at what's in the email marketing campaign checklist: Email marketing checklist (at a glance) We'll help you catch everything from segmentation errors to broken links and everything in between. Use our ultimate email marketing checklist to verify your email campaign is in tip-top shape before sending.